This article is devoted to comparative analysis PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN of two ethic systems: Hindu ethic of dharma and Christian ethic of love.If Christian ethic is the ethic of love, love is in the center of Christian moral values, then Hindu ethic is an example of ethic of law.The The Burkholderia pseudomallei hmqA-G Locus Mediates Competitive Fitness against Environmental Gram-Positive Bacteria moral behavior of gods and humans is determined by Karma and cycle of samsara, which is impossible in Christianity.However forgiveness, self-restraint, non-stealing, purity are common moral obligations for Christians and Hindus.